Strengthening Vision: Audiovisual campaign with the Pichincha Optometrists Guild

Audiovisual Campaign with the Pichincha Optometrists Association

In an effort to improve the population's visual health in October, the Pichincha Optometrists Association, together with the Jonathan Foundation, launched an innovative audiovisual campaign. This initiative seeks to raise awareness about the importance of optical care and the distribution of equipment and lenses for both children and seniors. Through this event, the Foundation's vulnerable groups were provided with the care they deserve.

Campaign objectives

The main objective of this campaign is to educate the population about visual health and the services offered by optometrists in Pichincha. The goal is to inform families about the importance of regular eye checkups and access to appropriate equipment and lenses. Furthermore, it is hoped to have a positive impact on the quality of life of children and seniors who often suffer from untreated vision problems.

Care and delivery of equipment and lenses

A fundamental part of this campaign was the personalized attention offered to participants. Through clinics and exhibitions, eye exams will be conducted, and in some cases, specialized lenses will be provided. This effort focuses on meeting the specific needs of patients, ensuring that both children and older adults receive appropriate care. The provision of essential equipment will not only facilitate access to better vision but also promote inclusion and equity in eye care.

The optometrists involved in this initiative are committed to the well-being of their patients and have the necessary experience to guide families on eye care. They offer recommendations on the proper use of lenses and the importance of maintaining eye health.

Eye health should not be a luxury, but an accessible right for all. This audiovisual campaign seeks to break down barriers and ensure that the communities of Pichincha know about the possibility of improving their vision through optical services.

By the end of this campaign, it is expected to have had a significant impact on the population. Raising awareness about the importance of eye health will lead to more people getting regular checkups and receiving the proper care they need.

We appreciate the support of the professionals from the Pichincha Optometrists Guild. Eye health is essential at all stages of life, so let's take steps toward better vision together.